One of the biggest problems I have seen over the years with online and mobile advocacy campaigns is describing the audience too broadly. So many public affairs professionals believe that the "general public" is their...

A bit of a misconception exists that LinkedIn works only for job-seekers. In fact, there are many ways that this more business-oriented social network can be used by association and nonprofit marketers, communicators, and...

Over the years, I have frequently worked with clients to design or redesign their websites. I find it very important to guide a conversation at the start of the process to determine exactly what an organization wants...

If you’re like most associations, you’re spending some time figuring out how to communicate effectively online. That likely means email, blogging, Facebook, Twitter, and a few other platforms. But you likely feel limited by...

When someone tells you that you need a digital marketing plan — heck, any marketing plan — you say “sure, if only I had time.” After all, you know that planning represents an important...

Just about every time I speak with public affairs pros, I get asked how to...

I frequently talk to people who seem scared to explore video content because they think...

Most of us would agree that transparency and disclosure represent important pillars of the best...

Data-driven this and that are all the rage these days. In the world of advocacy,...

Petitions serve a number of valuable roles — both for the individual activist and the...