February 8, 2012

Social Networking Sites: Framing the Future of Grassroots Outreach

Internet advocates are expanding their activities beyond web-based outreach.  Through the use of social networking sites, successful tech savvy advocates are linking up and starting new grassroots efforts.   The social networking site Facebook.com is how Retired Maj. Gen. Paul Vallely met Annie Hamilton and together they set the wheels in motion to create Stand Up America, a new conservative grassroots association.  

“With the help of some political writers and columnists he met on the Internet, Vallely started a grassroots association called Stand Up America USA (SUA). He describes the project as a multimedia organization that involves radio, television, speaking engagements and web and print writing by Vallely himself as well as other columnists.”

The popularity and simplicity of the modern social networking sites has made it easier for like-minded individuals to come together and mobilize advocacy efforts.  With the small amount of personal information posted by users, dedicated and motivated individuals have been able to link up and move forward with their grassroots activities.