A Reuters story quotes consultants from both major political parties who found something to agree on: Republican efforts to achieve parity in data-mining with the Democrats haven’t paid off so far. “According to interviews with a dozen strategists from both parties, Democrats appear set to maintain their technological edge, potentially boosting their prospects in the 2014 midterm elections just as other factors – such as President Obama’s sliding popularity – are likely to favor Republicans,” the story observes.
Whether it ends up making a difference in November is really anybody’s guess, but analysts on both sides seemed prepared to pile on — despite millions of dollars of investment by the RNC. The article notes, in particular, the continuing divide within the GOP as a potential contributing factor:
But in a reflection of some of the divisions between the Republican Party’s most conservative members and its more moderate establishment, campaigns and other groups often do not share information about voters and tactics.