If you’re looking to improve your email outreach efforts — and, really, who isn’t? — you could do worse then spending an hour listening to Christopher S. Penn. Conveniently (and affordably) you can borrow his knowledge free of charge, thanks to a YouTube video of a class he recently taught for UCLA.
Chris, an executive with SHIFT Communications, likes to describe himself as a “ninja,” and when it comes to email marketing, that’s an apt description for him. For as long as I have known him, he has been a leading expert on getting the most from your email campaigns.