According to a recent piece by new Republican National Committee Chief Digital Officer Chuck DeFeo, initial efforts to upgrade the data and technology capabilities of the national party have begun to pay off. Buried deep in his blog post at Real Clear Politics is the assertion that the GOP’s central email list has doubled in size since the 2012 election.
Specifically, DeFeo writes:
We’re building out a unified data warehouse – merging our voter, donor and digital marketing data for the first time – so we can better understand the electorate by understanding individual voters. We have matched our email file to our national voter database and donor database. As a part of this effort the RNC email file has more than doubled since Election Day 2012 to 2.8 million addresses we are now actively mailing, and we expect millions more to come online in 2014. More importantly, we are using this combined view of our most active supporters to get them even more involved.
That’s certainly a significant accomplishment, although most agree that much more needs to be done. This is not something that DeFeo shies away from in his post:
In fact, we have a poster on the wall that reads, “Innovate or Die.” We know we must continue to move our party forward and push ourselves in our use of technology, digital media, and data. As a result we are continually pushing ourselves to innovate faster and bring those innovations to market more quickly. We know that is what it will take to win … and we know what the alternative is.