In an effort to step up their digital game, the Republican National Committee announced the launch of Para Bellum Labs. In the wake of the “autopsy” following the 2012 election, much attention has been focused on how the GOP will seek to level the technological playing field with the Democrats.
According to the Daily Caller:
The RNC’s personal in-house tech startup will combine the committee’s data gathering and analysis with what they hope will become a vastly improved digital marketing arm. The first primary focus of Para Bellum Labs will be to recruit tech specialists to lay the groundwork in programming and engineering.
Although a transformation can’t take place overnight, the RNC hopes this is a strong move in the right direction. As part of the public launch, the party released the following video: