Many organizations spend too much time worrying about how many Facebook fans or Twitter followers they have. Ultimately, it’s not about the numbers — it’s about what they can do for you. At the same time, if you have no fans or followers, you won’t get very far.
So you do need to spend some time building the number of people who are interested in your content on various social networks. That’s where a recent post from Julia Campbell comes in. She wrote a perfect bit of link-bait titled “12 Ways to Get More Fans On Your Nonprofit Facebook Page.” Unlike a lot of link-bait, however, it’s value doesn’t reside only in the title.
Her suggestions will not only help you build your Facebook fans, but it will also improve your overall outreach program by encouraging engagement rather than just blind number-crunching.