Campaigns flock to online video ads

Chip Griffin
By Oct 6, 2015
9:32 am

It’s no surprise that political campaigns have taken to web videos at an increasing rate. After all, the New York Times reports that “Facebook says that more than 50 percent of its daily active users in the United States watch at least one video on the site every day, and Google tells clients that by 2018, 84 percent of all Internet traffic will be for video.”

In particular, Ashley Parker of the Times found that campaigns particularly like 15-second spots.

Read the full article to find out why — and what it means for public affairs more broadly.