May 19, 2012

The Practical Challenges of Transparency and Disclosure

Most of us would agree that transparency and disclosure represent important pillars of the best practices of digital advocacy. Political and issue campaigns ought not to deceive readers, viewers and listeners as to the nature of advocacy-oriented communications. Historically, the Federal Election Commission and other government agencies have required “paid for by” disclaimers on advertising, [...]

Mailbag: Guaranteed Blog Placement for Higher Search Engine Ranking

Q. I found a company that guaranteed coverage by a certain number of bloggers that would help improve my search engine ranking. Is this a good idea? A. Probably not. Without knowing all the details, this certainly sounds fishy at best. Typically companies that undertake projects like this are compensating bloggers under the table. Sort [...]

Anonymous Online Advocacy Sites

Chris Kelly, a writer for Bill Maher’s TV show, uses his column at Huffington Post today to take aim at an online petition drive surrounding the F-22 Raptor fighter jet program. He laments the fact that he has seen ads for this petition on a variety of conservative web sites, and he skewers the merits [...]